SEO is more than just keywords and backlinks, it’s the secret sauce that keeps your blog visible in search results. While most bloggers focus on the obvious strategies, there are lesser-known techniques that can quietly boost your rankings and bring in consistent traffic. In this post, we’ll uncover seven surprising SEO tricks that many bloggers overlook, but you shouldn’t.
1. Optimize for Search Intent, Not Just Keywords
Most bloggers focus on adding keywords, but they forget to check what the searcher actually wants. Google rewards content that satisfies intent,whether it’s informational, navigational, or transactional. Before you write, type your keyword into Google and see what kind of results show up. Match your blog post to that intent.
2. Use Semantic Keywords for Better Context
Google doesn’t just look at your main keyword anymore. It understands related words and context. Adding semantic keywords (LSI terms) makes your content more natural and comprehensive.
Example: If your main keyword is SEO tools, related terms might include backlinks, keyword research, ranking factors, etc.
3. Leverage Internal Linking with Anchor Text
Many bloggers add links but use generic anchor text like “click here.” Google pays attention to anchor text, it tells the search engine what the linked page is about. Using descriptive anchors (like “best SEO plugins for WordPress”) helps both SEO and readers.
4. Write Compelling Meta Descriptions
Meta descriptions don’t directly boost rankings, but they do increase click-through rates. More clicks signal Google that your content is valuable. Yet, many bloggers let WordPress auto-generate them.
5. Don’t Forget Image SEO
Images drive traffic through Google Images, but most bloggers ignore them. Optimizing images can give you an edge.
- Use descriptive file names (e.g.,
seo-checklist-2025.jpginstead ofIMG1234.jpg) - Add ALT text with keywords
- Compress images for faster loading
6. Improve Dwell Time with Engaging Content
Search engines track how long readers stay on your page. If they bounce quickly, your ranking may suffer. Many bloggers miss this subtle factor.
Ways to improve dwell time:
- Add visuals (images, infographics, videos)
- Use short paragraphs and bullet points for readability
- Tell stories to keep readers hooked
7. Update Old Content Regularly
Freshness is an underrated ranking factor. Instead of constantly chasing new posts, update your old ones. Google loves updated content because it signals relevance.
What to do:
- Add new stats, examples, or tools
- Fix broken links
- Re-publish with the current year in the title (if relevant)
SEO isn’t just about stuffing keywords or chasing backlinks. It’s about strategy, relevance, and user experience. By applying these seven overlooked tricks, you’ll set your blog apart from the competition and enjoy better search visibility.
👉 Which of these tricks will you try first? Drop your thoughts in the comments!
Apsara Madhushani
5 articles